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# 1
Visitor ✭ ✭ ✭

Hi, I wanted to know if someone can offer me some advice. I am trying to find the Google PPC cost of a keyword, however when i insert the keyword in TrafficEstimator, it shows a graph for that keyword from the lowest cost to the highest, when i move the cursor over the graph. Could someone tell exactly how i gauge what the correct Google PPC cost is?.


I am a complete rookie so forgive me if its a very basic question. Thanks

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015


Top Contributor
# 2
Top Contributor

Hi Brooking,


Welcome to the Adwords Community.


You will not find an actual Google CPC cost from the tools you are using.  Those are estimates, what you end up paying will be determined by many factors but you as an advertiser have the option to select your own CPC's.


You can find out more about choosing bids here:


Hope this helps!



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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