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GDN Going 100% Viewable

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When 56% of display ads are not viewable, I see this as a definite improvement in the GDN.


I'm curious... how will this improvement affect overall # of impressions which should, in turn, affect billing to each client? Should I expect my clients' impressions to drop that 56%? Should I anticipate a change in my GDN strategy?

 

Thank you, in advance, for any insight and input.

1 Expert replyverified_user

Re: GDN Going 100% Viewable

Community Manager
# 2
Community Manager
Hi Shawn,
Can you be more clear with your question? What do you mean by viewable? Are you talking about reporting?

Kathleen