GDN Going 100% Viewable
When 56% of display ads are not viewable, I see this as a definite improvement in the GDN.
I'm curious... how will this improvement affect overall # of impressions which should, in turn, affect billing to each client? Should I expect my clients' impressions to drop that 56%? Should I anticipate a change in my GDN strategy?
Thank you, in advance, for any insight and input.