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GDN Frequency Intrepretation

cpw
Visitor ✭ ✭ ✭
# 1
cpw
Visitor ✭ ✭ ✭

Hello,

 

Since the reach and frequecny reports are done on an ad group level. If i have 6 display ads in an ad group, is frequency therefore the number of times a user saw one of those 6 ads in the adgroup once, twice, three times etc.

 

Thanks

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Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: GDN Frequency Intrepretation

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Correct. You can see both campaign and ad group level reporting for Reach and frequency but not at ad level within the same ad group.

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Re: GDN Frequency Intrepretation

Top Contributor
# 2
Top Contributor

Hi CPW,

 

As this article explains it:

 

"The Reach and Frequency report shows how many people saw your ads and how many times they saw them over a certain period of time. Reach is the number of unique users exposed to a particular advertisement during a specified period of time. Frequency is the average number of times a user is exposed to an advertisement."

 

Additional information is available here:  http://support.google.com/adwords/bin/answer.py?hl=en-AU&answer=2472714

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: GDN Frequency Intrepretation

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Correct. You can see both campaign and ad group level reporting for Reach and frequency but not at ad level within the same ad group.