GDN Frequency Intrepretation

[#1]

Hello,

Since the reach and frequecny reports are done on an ad group level. If i have 6 display ads in an ad group, is frequency therefore the number of times a user saw one of those 6 ads in the adgroup once, twice, three times etc.

Thanks

[#2]

Hi CPW,

As this article explains it:

"The Reach and Frequency report shows how many people saw your ads and how many times they saw them over a certain period of time. Reach is the number of unique users exposed to a particular advertisement during a specified period of time. Frequency is the average number of times a user is exposed to an advertisement."

Additional information is available here:  http://support.google.com/adwords/bin/answer.py?hl=en-AU&answer=2472714

Hope this helps!

-Tom

[#3 · Accepted solution]

Correct. You can see both campaign and ad group level reporting for Reach and frequency but not at ad level within the same ad group.