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Since the reach and frequecny reports are done on an ad group level. If i have 6 display ads in an ad group, is frequency therefore the number of times a user saw one of those 6 ads in the adgroup once, twice, three times etc.
"The Reach and Frequency report shows how many people saw your ads and how many times they saw them over a certain period of time. Reach is the number of unique users exposed to a particular advertisement during a specified period of time. Frequency is the average number of times a user is exposed to an advertisement."
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
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