GDN Frequency Intrepretation
Since the reach and frequecny reports are done on an ad group level. If i have 6 display ads in an ad group, is frequency therefore the number of times a user saw one of those 6 ads in the adgroup once, twice, three times etc.
Re: GDN Frequency Intrepretation
As this article explains it:
"The Reach and Frequency report shows how many people saw your ads and how many times they saw them over a certain period of time. Reach is the number of unique users exposed to a particular advertisement during a specified period of time. Frequency is the average number of times a user is exposed to an advertisement."
Additional information is available here: http://support.google.com/adwords/bin/answer.py?hl=en-AU&answer=2472714
Hope this helps!
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’