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Frequency of Remarketing List Updates

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi People,

 

Remarkering campaign can be very effective and interesting, but setting that up take some efforts and brainstorming. Here are some confusions I had so far though I read something related a lot.

 

Capture.PNG

 

Question 1: How often does the list number updates in Adwords Audience List?

In another topic thread Adrian says it take more than 1 week to update or it just remain hyphen. But that's a lot of pain - I would like to see the estimates numbers of several audience groups by different rules so I can make a decisions. Is there any other way to know that?

 

 

Capture2.PNG

 

Question 2: Why the number is also not available in Users over last 7 days in Analytics?

 

I also use Analytics to create remarketing list. This depends on how the rules is set though. Sometimes it can show estimated user numbers very quickly. But I'm wondering is the hyphen mean the list is too small or it's too big to take some time for analytic to figure out? In the case of the picture above, I'm pretty sure it has quite a lot audience (more than 1k) but a hyphen makes me impossible to carry out the plan.

 

Thanks a lot!

 

Best,

Jason

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Jason Zhang
September 2015

Re: Frequency of Remarketing List Updates

Top Contributor
# 4
Top Contributor

@Jason Zhang;

It seems that users are not added to some of the  lists;

Check these troubleshooting articles;

https://support.google.com/adwords/answer/2590189?hl=en

 

https://support.google.com/analytics/answer/3052703?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Frequency of Remarketing List Updates

Top Contributor
# 2
Top Contributor

Hi @Jason Zhang;

Google says the following;

>>"Visitors are added to a remarketing list within seconds after visiting a page with a remarketing tag. Every time someone visits a page containing this tag, the visitor's timestamp is updated so the person remains on the list for the amount of time specified in the membership duration of the list."

 

https://support.google.com/adwords/answer/2472738?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Frequency of Remarketing List Updates

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi @MosheTLV

Thanks for the document reference!

As you said, the list size is always changing so I'd like to know how exactly how much audience I'm targeting at based on my rules.

So in the panel, some list show the numbers and some doesn't with "--". What's the problem with that? Because I'm not able to make decision with unclear audience and judge my remarketing performance.

Thanks!
Jason
Marked as Best Answer.
Solution
Accepted by topic author Jason Zhang
September 2015

Re: Frequency of Remarketing List Updates

Top Contributor
# 4
Top Contributor

@Jason Zhang;

It seems that users are not added to some of the  lists;

Check these troubleshooting articles;

https://support.google.com/adwords/answer/2590189?hl=en

 

https://support.google.com/analytics/answer/3052703?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’