Free Click[ Edited ]
June 2012 - last edited June 2012
Please explain this report.
Under Dimesnsion, I found some "Free Click" Report as below
Free click type- Display ad mouse over for at least 1 second
Free Clcikc- 2
Free Click Rate- 2.30%
Re: Free Click
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According to google
Some ads have extra flair, be it a short video, a +1 button, or an expandable image. If you've created ads like these, some of the possible customer interactions with those ads may be free. These free interactions won't appear automatically in your account statistics tables, but you can customize your view of your data in order to see them."
These free clicks are not always necessarily clicks
It can be
video play for x seconds
mouse over on image ad for x seconnd /s
If your ad is an expandable image ad, you won't be charged if a customer clicks on your ad to expand the image within the ad, since that is the interactive nature of the ad format.