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Fixing CANCELED/REFUNDED/REVERSED Conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I need to know how to impact / update conversions when order is CANCELED/REFUNDED/REVERSED after few days or weeks or even months.

This is very important as I have high refund rate and few reversal/chargebacks as well. could you help ?

Thx

1 Expert replyverified_user

Re: Fixing CANCELED/REFUNDED/REVERSED Conversions

Badged Google Partner
# 2
Badged Google Partner
this is what I found via a Google Analytics Route. Not sure of any direct AW improrts

https://www.optimizesmart.com/fixing-duplicate-cancelled-test-orders-and-refunds-in-google-analytics...

Re: Fixing CANCELED/REFUNDED/REVERSED Conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Eric, I've already found this article but I can't find a way to apply it to adwords.
Still looking for a solution.
Thanks

Re: Fixing CANCELED/REFUNDED/REVERSED Conversions

Top Contributor
# 4
Top Contributor

The only method I  am familiar  with is by making manual (offline) adjustments using Excel... Smiley Surprised

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Fixing CANCELED/REFUNDED/REVERSED Conversions

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

That sounds so 90's solution Smiley Happy Is there any other way to automatize this?

Question: If I load a page where I build a conversion tag for a specific order ID, with negative value, will it affect the same orderID converted few days before ? Or will it not work as this page would be without the cookies client had while clicking on the ad ?

Thx.