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First thing to check upon accounts on a Monday morning after the weekend?

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# 1
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What's the best and most important thing to check after a weekend away from your accounts?

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Marked as Best Answer.
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Accepted by topic author Gary S
August 2016

Re: First thing to check upon accounts on a Monday morning after the weekend?

Top Contributor
# 2
Top Contributor

Hi Gary,

 

There are a lot of check points that you must go through:

 

  • Campaigns budget/ balance in the AdWords account
  • Keywords bids
  • Search term report(to add irrelevant keywords as negatives)
  • Final urls(working properly)
  • Ads avg position(not getting down)
  • CPL/CTR
  • Auction Insights(impression share)

There may be more which I have missed out but this is the important checklist that you must consider.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Gary S
August 2016

Re: First thing to check upon accounts on a Monday morning after the weekend?

Top Contributor
# 2
Top Contributor

Hi Gary,

 

There are a lot of check points that you must go through:

 

  • Campaigns budget/ balance in the AdWords account
  • Keywords bids
  • Search term report(to add irrelevant keywords as negatives)
  • Final urls(working properly)
  • Ads avg position(not getting down)
  • CPL/CTR
  • Auction Insights(impression share)

There may be more which I have missed out but this is the important checklist that you must consider.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’