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Fewer impressions of our ads & am getting almost the same # clks

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# 1
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So, I'm seeing fewer impressions than last month on our ads but almost the same amount of clicks.....is this good?

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Accepted by Mini-CM (Community Manager)
September 2015

Re: Fewer impressions of our ads & am getting almost the same # cl

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# 2
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Welcome to Adwords Community!

Fewer impressions with same number of clicks indicates a higher CTR compared to your previous month data, which certainly is good (assuming that you are optimizing the campaigns to filter out ad display for irrelevant keyword terms). If these clicks are converting well continue optimizing the campaigns.

There are many factors which can account to fewer number of impressions. It could be related to budget, ad rank, negative keyword terms, network/location targeting, seasonality, competition,...By comparing the impression share data (Lost IS, Rank, Budget) of this month with the previous month you might be able to figure out the reason for fewer impressions.

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Fewer impressions of our ads & am getting almost the same # cl

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Welcome to Adwords Community!

Fewer impressions with same number of clicks indicates a higher CTR compared to your previous month data, which certainly is good (assuming that you are optimizing the campaigns to filter out ad display for irrelevant keyword terms). If these clicks are converting well continue optimizing the campaigns.

There are many factors which can account to fewer number of impressions. It could be related to budget, ad rank, negative keyword terms, network/location targeting, seasonality, competition,...By comparing the impression share data (Lost IS, Rank, Budget) of this month with the previous month you might be able to figure out the reason for fewer impressions.

Re: Fewer impressions of our ads & am getting almost the same # cl

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Smiley Happy Thank you very much for the response! I'm new to Google AdWords and am trying to learn this on my own. I will continue to ask for advice, that was very helpful!