My boss has asked me to explain what facebook.com/referral actually means in Analytics.
My understanding is that this is either when someone has clicked from our Facebook page or when someone has shared a link to our site on another persons personal Facebook page.
Are there any other methods of referrals from Facebook that I'm missing and I have understood this properly??
Would really appreciate any help you guys have so I can put together an accurate repsonse to my boss!
Although this question is not related to Adwords here, but as far as my knowledge goes, this is referral traffic shown under your Analytics account when someone from facebook happens to reach your website. Analytics will track that information and include inside what you are seeing as facebook.com/referral. You can read more about referral traffic in this article.
I would encourage you to post Google Analytics related specific queries in Google Analytics forum. This is the link to it.
Hope this helps!