AdWords
4.6K members online now
4.6K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Experiment gone wild : avg. cpc for 1 click higher than MaxCPC

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Who can explain this ?

 

 I made no change in the experimental bid after the click, the bid was the same all the time 0.09 for the control 0.13 for the experiment , this is the only click from today in this ad group.

 

avg. cpc-higher-than-max-cpc.png

Re: Experiment gone wild : avg. cpc for 1 click higher than MaxCPC

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Adrian,

 

Maybe the same person working in Google that sometimes explain what ROI is, is writing the experiment algorithms. I do not have experience with Adwords experiments.

 

Only with Google Analytics experiments. After a few clicks (about 10), and not so much difference between the pages, one was declared significant better Maybe that one was wild too.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Experiment gone wild : avg. cpc for 1 click higher than MaxCPC

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

So far the most successful experiment was to raise keywords with past conversions 30% more than the top of page bid, that almost doubled the conversion numbers .