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Exact impression share metrics in display network?

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# 1
Follower ✭ ☆ ☆

Hi friends, 

 

Can we use exact share impression share metrics in display network or it will available only on search network?

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Exact impression share metrics in display network?

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# 2
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Hello ,

 

Your intuition is correct, this metric is only for search and it is explained here :

 

https://support.google.com/adwords/answer/2497703?hl=en

 

"

  • Search Exact match IS: The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword)."