Exact impression share metrics in display network?
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Accepted by pankaj1782 (Top Contributor)
Re: Exact impression share metrics in display network?
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Your intuition is correct, this metric is only for search and it is explained here :
- Search Exact match IS: The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword)."