Est First and Top Page Bid amounts...
Took a look thru the postings here but didn't see any posts on this. Can these numbers be explained. To me... The terminology of these items would seem to say that, in order to get a "first page" bid you would need to bid at least that amount. Based upon keyword competition, QS, CTR, etc.... Why then are the actual CPC, much higher??? If I place a bid on a keyword of 1.00 but the first page bid is .05, why would I not bid that amount??? (But knowing that my actual cost is much more than that I don't)
Sorry, but this just seems to be a useless piece of information. Is it or am I using the wrong logic in interpreting it's meaning???
Hello, Both First page bid and top page bid are very usef...[ Edited ]
March 2012 - last edited March 2012
Both First page bid and top page bid are very useful metrics, based on your campaign performance and competition adwords suggest you what you should bid in order to come in first page and top position of first page. If your cpc bid is more than first page estimate bid this means your ad will appear in first page of search result. But in order to show your ad in top 3 position you need to bid atleast what Google suggest for top position bid.
there can be huge differences in first page bid estimates...
Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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