Hi AdWord Team,
Kindly throw more light on how Google Coversion Tracker works. Also what do single keywords in quotes(" ") represent?
My AdWord customer ID is 839-718-6071.
I am looking forward for your quick response.
American AirSea Cargo
Hi Benson and welcome to the forum. I've combined both your posts into one and will try to answer both questions.
Keywords in quotes are phrase match Keywords where in order for the Keyword to trigger the display of an Ad, all of the words must be used in the search term in the correct order. So, if the Keyword was "blue shoes", then the Ad could be displayed for the search term buy blue shoes but not for the term blue tennis shoes. A single word inside quotes is rather meaningless since phrase matches are only relevant where there are two or more words in the Keyword.
Does this help?