Engagement Ads - Conversion Rate 776%
Recently (today and yesterday) I faced a really weird situation - Conversion Rate for Engagement Ads was abnormally high
The number of conversion exceeds the number of engagements (clicks in terms of adwords interface). Analytics shows 0 visits for this period.
I checked conversion tracking codes - they are placed on Thank you pages, not landing pages themselves. Also the destination URLs are correct. This strange situation happened only with Engagement Ads (3 different campaigns are included).
Can anybody help to deal with this kind of problem?
Thanks a lot.
Re: Engagement Ads - Conversion Rate 776%
Are you looking at data for today? If so, it is probably not yet complete. It is usually best to check performance from the day before or earlier so all the data will be available.
If it's not that, I'm at a loss.
Best of Luck!