Email alerts if a campaigns KPIs increase by x%
I am looking to set up email alerts for any sudden movements in key metrics of my Adwords account.
For example if on any day, the Daily Cost of any campaign increases by more than 30% of last seven days Average Daily Cost. Similarly Impressions reduce by 40%, CPC, Clicks etc.
Top Movers reports is a good one for reference, but i wish i could have an email alert and fix things then and there.
Re: Email alerts if a campaigns KPIs increase by x%
There are automated rules that you can access, and there is a predefined function for "send email when".
Although you can check the Cost only against a fixed threshold.
There is also this adwords script that can be useful :