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Ecommerce sales data tracking in analytics

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# 1
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Hi,

 

As far as I know.. my adwords is properly linked to the analytics and I can see all adwords data in the analytics properly. However, I have seen some of the time my adwords shows conversion tracked in the adwords platform but it doesn't reflect in the analytics.

This has happened for one of our ecommerce client where conversion is tracked after someone has made the payment successfully but it is appearing under the source/medium - (direct) / (none) in the Analytics.

 

Wanted to know.. it is a common issue and what is the solution?

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Re: Ecommerce sales data tracking in analytics

Top Contributor
# 2
Top Contributor

Re: Ecommerce sales data tracking in analytics

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# 3
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An explanation can be found here :

 

http://www.kaushik.net/avinash/excellent-web-analytics-tip-analyze-direct-traffic/

 

"4. Improperly coded redirects / vanity urls etc

.....

 

Make sure they are permanent, 301, redirects. The delicious type of redirects that dutifully pass the referrer string to the landing page telling your web analytics provider where the person originally came from.

You use temporary, 302, redirects and the referrer never gets passed on. Depending on how the redirect server is configured either the click looks like it came from the redirect server or with a blank referrer (direct!).

 

 

Also shortcut url services tend to exclude the tags.

 

To understand 302 redirects , please read here :

 

http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/

Re: Ecommerce sales data tracking in analytics

Top Contributor
# 4
Top Contributor
Hello.

AdWords and Analytics track and attribute sales differently. There are differences from the attribution point of view and from the cookie duration point of view.

I've written about it on the following older threads:

https://www.en.adwords-community.com/t5/Measure-results/Adwords-conversions-much-lower-than-Analytic...

https://www.en.adwords-community.com/t5/Measure-results/Adwords-vs-Organic-conversions/m-p/123896#M5...

If you have the time, please have a look, it may help.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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