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Ecommerce Adwords Conversions

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# 1
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I am running an Adwords account on an ecommerce site.  A conversion can range in value.  Is it possible to track for each conversion how much the customer spent?

2 Expert replyverified_user

Re: Ecommerce Adwords Conversions

Top Contributor
# 2
Top Contributor

Hello.

 

Yes, it is possible, and the whole process is described here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722054&from=86275&rd=1

 

In a nutshell, somebody who is familiar with your E-commerce solution should generate a slightly different conversion code everytime a transaction takes place. If the transaction value is 100, the code should be generated with that value, if it's 50 it should include 50 as the transaction value.

 

Typically, the conversion looks like this:

 

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "Purchase";
if (10.0) {
var google_conversion_value = 10.0
}
/* ]]> */
</script>
<script type="text/javascript"
src="http://www.googleadservices.com/pagead/
conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="http://www.googleadservices.com/pagead/
conversion/1234567890/
?value=10.0&label=Purchase&script=0">
</noscript>

 

The bold red values should be read from your E-commerce store (you'll need a programmer to assist you with that in case you're not familiar with it) and inserted instead of the 10.0 above.

 

The link I gave you shows some examples for different server side programming languages, but in the end you'll need to figure you which variable is used by your solution to store the total transaction value.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Ecommerce Adwords Conversions

Top Contributor
# 3
Top Contributor

Hello,

 

In addition to excellent response from our TC Calin, I would also like to tell you that in case you are using Google Analytics also and have linked your Adwords with Analytics, you can get more detailed reporting of your Ecommerce transactions in terms of sales, profits etc...

 

As Calin said above, it does require programming skills to set up the Ecommerce Tracking code so that correct and accurate data is sent across to Analytics server for proper reporting. This reference will guide you or your programmer to achieve this if you consider it to be a part of your optimization strategies.

 

Best of Luck!

Pankaj