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Dynamic remarketing / Tag parameter object could not be parsed - error

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,
Recently we have installed dynamic remarketing code on a website. I tried to validate it and found the following error message: "Tag parameter object could not be parsed".
http://img.netpeak.ua/heisenberg/146964673009_kiss_39kb.jpg

http://img.netpeak.ua/heisenberg/146964681109_kiss_36kb.jpg
http://img.netpeak.ua/heisenberg/146964695622_kiss_35kb.jpg
http://img.netpeak.ua/heisenberg/146964700222_kiss_35kb.jpg

It appears for couple seconds and disappears afterwards.

The tag is implemented correctly (as AdWords requires):
http://img.netpeak.ua/heisenberg/146964722190_kiss_68kb.jpg

Could you please help me figure the issue out? Not sure where I should looking at.
Thank you for your help!

2 Expert replyverified_user

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Community Manager
# 2
Community Manager
Hi Van Tung,

Thanks for posting to the Community. Do you still need assistance with this?

Cassie

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Cassie,
That would be great if you could tell where to look at.
Tung
Marked as Best Answer.
Solution
Accepted by topic author Van Tung D
August 2016

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Community Manager
# 4
Community Manager

Hi Tung,

 

To start, I recommend reviewing this guide to verifying your Dynamic Remarketing code to make sure everything is where it should be. For example, I notice from your screenshot that you have an extra comma the totalvalue parameter which the guide points out can be a source of errors.

 

Let me know if you still need help after reviewing this resource and I'll take another look.

Cassie

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Cassie,
We changed the code a bit (deleted an extra coma) but the error remains:
http://img.netpeak.ua/heisenberg/147023799994_kiss_38kb.jpg

Anyways, we created custom dimensions in GA and now pushing data via GTM.
If anyone is interested:
http://img.netpeak.ua/heisenberg/147023823212_kiss_27kb.jpg
http://img.netpeak.ua/heisenberg/147023830618_kiss_27kb.jpg

That would do the trick.

Thank you for your time Cassie.
Tung

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Google Employee
# 6
Google Employee
Hi Van,

It's hard to troubleshoot your implementation without having access to your site. Can you share what it is?
Also, what's strange is that some of your screenshots show the remarketing tag implemented directly on the site and some other show Google Tag Manager. Which are you doing?

- Maxime

Re: Dynamic remarketing / Tag parameter object could not be parsed - error

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Maxime,
Thank you for your interest.
We tried to install remarketing tag directly on the site at first. It didn't work so decided to create custom dimensions in Analytics and parse dynamic parameters to Analytics via Tag Manager.
Now it works.
The issue is resolved but thank you anyways.
Tung.

Dynamic remarketing / Tag parameter object could not be parsed - error

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hello,

 

I am in the same situation with my website and have the same problem. Has anyone found a solution to the "Tag parameter object could not be parsed"  warning (#16 with Google Tag Assistant) ? I am trying to validate that the AdWords Remarketing Tag is set correctly on my site. I can't find any info on forums or help resources. 

 

Thanks in advance.