Dynamic Remarketing Tag based remarketing code
I have two websites running campaigns from the same adwords account.Customer's requirement is to run dynamic re marketing on both the websites.I can start dynamic remarketing on one website using the default tag of the account by changing the business type but what should I do for the other website.
I am thinking of generating a tag based re marketing adding the custom parameters and implementing it on the other website but the problem which I am facing is how to get the lists for the same inside adwords as it does not give any option to create one.
Re: Dynamic Remarketing Tag based remarketing code
The landing page where users will be directed will be determined by the feed you associate with your campaigns. Feed association is done at the campaign level.
I would recommend that you create two feeds (one for site A, one for site B) and two campaigns.
You can use the same tags on both sites. To ensure that the lists associated with the campaign for each respective site do not overlap, you can simply add a condition to your remarketing lists to include users where page url contains "domainA.com" / "domainB.com" respectively. To do this, you will need to edit your campaign settings and use manually created lists rather than the auto-generated system lists for your dynamic campaigns.
Let me know if you run into any issues.