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Dynamic Remarketing Tag Error

[ Edited ]
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# 1
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I installed the following code provided by Google just above the </body> of all pages:

<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
var google_tag_params = {
ecomm_prodid: 'REPLACE_WITH_VALUE',
ecomm_pagetype: 'REPLACE_WITH_VALUE',
ecomm_totalvalue: 'REPLACE_WITH_VALUE',
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 855817752;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/855817752/?guid=ON&amp;script=0"/>
</div>
</noscript>

I receive the following errors:

Values for "ecomm_prodid" should match item identifiers in your Merchant Center feed.

The tag is not passing all required values for "ecomm_pagetype".

The tag has passed at least one non-numeric value for "ecomm_totalvalue".

 

The item id does NOT match the itemid in my Merchant Center Feed, my question is why?

 

 

1 Expert replyverified_user

Re: Dynamic Remarketing Tag Error

Rising Star
# 2
Rising Star

That code is for dynamic remarketing, and these need to be replaced with actual values related to the page they are on:

 

ecomm_prodid: 'REPLACE_WITH_VALUE',
ecomm_pagetype: 'REPLACE_WITH_VALUE',
ecomm_totalvalue: 'REPLACE_WITH_VALUE',


 This is usually achieved with a plugin/extension or programmed by a developer.

 

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RobSkelton