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Dynamic Conversion Tracking Value

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# 1
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I am running an Adwords search campaign for an e-commerce store whose is selling multiple products and with different prices. And now my client wants to track the amount for each product sold through this campaign.

 

So, after reading Adwords tutorial I have implemented dynamic conversion tracking code as mentioned in below link, I have added my "$totalValue" and "Currency" in the conversion tracking code generated by Adowrds and implemented on "Checkout" Page.

https://support.google.com/adwords/answer/6095947?hl=en

 

Dummy code

 

 

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "xxxxXXx1xXXX123X1xX";
var google_conversion_value = 1.00;
if (<? echo $totalValue ?>) {
var google_conversion_value = <? echo $totalValue ?>;
var google_conversion_currency = <? echo $currency ?>;
}
var google_conversion_currency = "USD";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//www.googleadservices.com/pagead/
conversion/1234567890/?value=
<? echo $totalValue ?>&amp;currency_code=<? echo $currency ?>
&amp;label=xxxxXXx1xXXX123X1xX&amp;guid=ON&amp;script=0">
</div>
</noscript>
</body>

 

Also in the Value section in conversion panel I Selected  "The value of this conversion action may vary." and put the value 1 USD.

 

Now the problem is that after all this process I am able to see the number of conversions for per day, but not able to track the amount for each conversion has received.

 

Can some help me in resolving the issue?

 

Thanks

Gagan 

2 Expert replyverified_user

Dynamic Conversion Tracking Value

Top Contributor
# 2
Top Contributor

Hi Gagan,

You won't be able to get granular results for each conversion, just a total amount. This is a tough one. I imported transactions as conversions, but for some reason that no longer works. You might try adding transaction tracking to Analytics, then try to match the AdWords conversions.

Best of Luck,

 

Pete

 

petebardo -- Deadhead doing AdWords

Dynamic Conversion Tracking Value

Top Contributor
# 3
Top Contributor

Hi Gagan,

 

Just checking... did you just copy $totalValue from the example Google provided, or is it a variable that your website uses to hold the value of the transaction?

 

Because it needs to be changed to whatever variable your website uses.

 

Re: Dynamic Conversion Tracking Value

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# 4
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Hi Rob

 

I Have implemented the variable mentioned on the website, with help of my development team.

 

On website, it is working fine when some is buying some product of 50 USD it takes them to their checkout page and on the page view source it shows the that variable is assigned the value of 50 USD.

 

But the thing is that how can i see that value in my Adwords campaign. I tired to put all the attributes related to  values and conversions from modify column but nothing is working.

 

Can you please advise where can i see and advice the transaction value in Adwords or Analytics?

 

Thanks

Gagan 

Dynamic Conversion Tracking Value

Top Contributor
# 5
Top Contributor

Are you using the All. Conv. value column?

 

Dynamic Conversion Tracking Value

Follower ✭ ✭ ☆
# 6
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Yes Rob I am using the All Conv. value but it is still showing zero. Also with the new dynamic code i have implemented to the checkout page, it stopped showing the zero  in "Conversion" column.

On the other hand it shows figures on Goals imported from Google Analytics in conversion section

Dynamic Conversion Tracking Value

Visitor ✭ ✭ ✭
# 7
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Hi Gagan, did you find any solution for this..even i am facing the same issue..

Any can help me please..

 

Regards
Deepak Eshwar