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Duplicate conversion tracking with facebook

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# 1
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Hi all,

 

im not sure of this is the correct place to be asking this, so please accept my apologies if it isn’t.

 

i currently have 2 remarketing campaigns setup, one on Adwords and one on fb.

 

My question is,can the two crossover in terms of conversions? If someone clicks and converts through display, will this also be attributed to the conversions in Facebook?

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Accepted by ScottyD (Top Contributor)
March

Duplicate conversion tracking with facebook

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# 3
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Hi ezdotcom2,

It's possible for both to claim the conversion. Let's say a visitor goes to your site and picks up re-marketing cookies for both FB and AW. Then the visitor sees your AW re-marketing ad on another site and clicks through, but doesn't convert. Then the visitor sees your re-marketing ad on FB and clicks on it and then converts. In this case, it's entirely likely both AW and FB will claim the conversion. The problem is each is responsible for only half the conversion, but both will claim the entire transaction. And it will be double-reported in GA as well.

On the other hand, if the user clicks only on your AW ad and converts, only AW will claim the conversion.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Duplicate conversion tracking with facebook

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# 2
Top Contributor

This should not because the conversion codes are different.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by ScottyD (Top Contributor)
March

Duplicate conversion tracking with facebook

Top Contributor
# 3
Top Contributor

Hi ezdotcom2,

It's possible for both to claim the conversion. Let's say a visitor goes to your site and picks up re-marketing cookies for both FB and AW. Then the visitor sees your AW re-marketing ad on another site and clicks through, but doesn't convert. Then the visitor sees your re-marketing ad on FB and clicks on it and then converts. In this case, it's entirely likely both AW and FB will claim the conversion. The problem is each is responsible for only half the conversion, but both will claim the entire transaction. And it will be double-reported in GA as well.

On the other hand, if the user clicks only on your AW ad and converts, only AW will claim the conversion.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Duplicate conversion tracking with facebook

Top Contributor
# 4
Top Contributor

Interesting scenario @petebardo...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’