Does the Remarketing Tag track Conversions
I ask this because our account is tracking conversions but i don't see the adwords conversion tracking code on the success page. I can only find the remarketing code that has a conversion id.
So is it the remarketing tag with this conversion id that is tracking the number of conversions as well as the conversion value? Or am i missing something?
Re: Does the Remarketing Tag track Conversions[ Edited ]
July 2014 - last edited July 2014
What you had mentioned is possible and it is called as "piggybacks".
Implementing the conversion tag with the Remarketing List and tracking the conversions.
To learn more read this adwords help article : https://support.google.com/adxbuyer/answer/145733?hl=en
I hope this helps you
Thanks and Regards
Re: Does the Remarketing Tag track Conversions
The AdWords conversion code and remarketing code do look similar. You can use the conversion code as part of the remarketing list definition. In other words, the conversion code can create a remarketing list as well, but the remarketing code will not record a conversion.
To track the actual conversion value, replace the conversion_value value with the actual value of the sale. If all sales have the same value, this would be the default value of the conversion.
Best of Luck!