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Does search Ads allow third party impression tracking?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,


Just checking if the Search Ads running through Google Search network can be tracked using a third party?


I heard that it allows only click tracking but i want track impressions as well.


Why are impressions not tracked by third party in case of Search Ads?


Yours insights are much appreciated.




2 Expert replyverified_user

Re: Does search Ads allow third party impression tracking?

Rising Star
# 2
Rising Star
Hi Alekhya,

You might be willing to track that which search terms have triggered your ads even if no one has clicked.
I am not aware of any 3rd party offering to track this but I don't think there is any.

Though Google also provides the search term details for the queries without click if there is a significant amount of impressions for the same keyword. But in some cases I have found that Google shows the search term on keywords without click even if there are only 10-15 impressions.

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Accepted by MosheTLV (Top Contributor)
February 2016

Re: Does search Ads allow third party impression tracking?

Top Contributor
# 3
Top Contributor

Hi Alekhya,


Are you using value track parameters to integrate your AdWords with third party tool?


If not, you can review this help center doc and understand how value track works:-


Also, big advertisers use AdWords API for reporting and other functionalities. More about APIs here:-



Re: Does search Ads allow third party impression tracking?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Do you want to check the veracity of Adwords data or see the number of impressions you are missing out on, which is share of voice data and/or possible impressions data. I think you can run a check of this using the keyword planner. Which seems to me to be the only use for 3rd party tracking on Adwords.