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Does remarketing tag setup need to be in cart and purchase page?

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# 1
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I ask this question because the cart and purchase page are done by a 3rd party. I doubt I can access these pages and put the remarketing code on them. I have added the tags to the product page and category page. I can also add them to the purchase confirmation page, if necessary.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Does remarketing tag setup need to be in cart and purchase page?

Top Contributor
# 2
Top Contributor
Hi Doug,

Welcome to the AdWords ForumSmiley Happy

Yes, if you are interested to remarket the product, it is necessary to add the remarketing code at all page, including cart or thank you page, they third party page though.

Then you can use the custom combination and run the campaigns.

Please follow the link where one of active TC Tommy has explained:-

https://www.en.adwords-community.com/t5/Set-up-and-basics/Remarketing-when-using-a-3rd-party-shoppin...
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: Does remarketing tag setup need to be in cart and purchase page?

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# 3
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I can't add code to the 3rd party shopping cart and purchase page.