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Does last paid click apply with offline imports

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# 1
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When you import offline conversions with GCLID, does the last paid click rule still apply?

 

So if somebody clicks on an ad, sends me an enquiry form on which I see the GCLID, than he clicks on another ad and once again sends another enquiry form and is assigned a new GCLID.

 

When I import the first GCLID in to the conversion system, will it be overwritten by the second one?

Or is that only cookie and broswer based.

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Accepted by topic author Zevi S
September 2015

Re: Does last paid click apply with offline imports

Google Employee
# 20
Google Employee
Hey Zevi et al,

I just like to share with you the full answer to your query:

The GCLID is the ID for a given click. Therefore... the conversion is associated with whatever GCLID (and therefore the corresponding click) you give us. If you want the conversion associated with the first ad click, then you need to save, store and transmit that GCLID. If you want the last, same thing. But we cannot apply the conversion to all.

Further.. the conversion is the coupon printout. So when a coupon is printed, you will add a conversion to your import file. And you will need to provide us with a GCLID (an ad click ID) to be paired with that conversion so we know exactly which click to associate the conversion with. Remember, GCLIDs identify specific clicks.

Therefore, if you give us the GCLID from the second click, then we will attribute the conversion to the second click. If you give us the GCLID from the first click, it's attributed with the first click.

"So when an AdWords conversion happens live on a thank you page and the customer has clicked two ads, the reason why the second one is chosen is that is what the current cookie is?"

I suspect we are talking about traditional AdWords Conversion Tracking, where you put a javascript tag on the Thank You page so our system knows a conversion happened. Assuming this is correct, then you are correct but the details aren't quite right. Put simply, the conventional system only knows about the last click and therefore it attributes the conversion to the last click.

"However, the first click is still available to claim a conversion and can be done via offline imports." ?

So just to be clear, you can attribute many different conversions to a single click (be it a last or first click). But the answer is yes. If the advertiser could find a way to store the GCLID from the FIRST click and then store that GCLID with the conversion event details, then you could create some import conversion type like "online sale; first click" (so you can easily identify these stats) and then import those conversions with the GCLID of the first click.

I hope this helps guys!

Kate

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Re: Does last paid click apply with offline imports

Top Contributor
# 2
Top Contributor

To my knowledge the conversion is attributed to the last click, irrelevant to any other GCLID,

However, let's check with the specialists...

@Jon_Gritton ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 3
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Interesting. Are you suggesting that there will be no difference to Google which GCLID I upload? Or that only the second one will work at all.

Re: Does last paid click apply with offline imports

Top Contributor
# 4
Top Contributor

>>

When I import the first GCLID in to the conversion system, will it be overwritten by the second one?

Or is that only cookie and broswer based?

 

If I got you correctly - it is a cookie based.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 5
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I am now confused.

What I meant was do both GCLID still exist as separate entities and both can still record separate conversions but practically you won't be able to convert the first click as the cookie on the browser has been overridden by the second GCLID. On the other hand, by manually uploading the first GCLID you can still set a conversion for the first GCLID.

The other option is that at the time of the second CGLID, Google sees the first GCLID cookie still on the browser. It then disables the first GCLID totally. In this case, uploading the first GCLID won't convert for the first keyword. Even on this side of my doubt I am not sure if uploading the first GCLID will result in no conversion or a conversion for the second keyword.

I hope I made myself clear. Thanks a lot for helping.

Re: Does last paid click apply with offline imports

Top Contributor
# 6
Top Contributor

Hi Zevi, great question.

 

I'll admit I've no idea of the answer, but I'll try to find out for you.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Does last paid click apply with offline imports

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# 7
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Thanks Jon, you're my last hope Smiley Happy

The reason I want the first click is that I want the converting keyword to tell me how the person originally found me, not how he went looking for me a second time.

Re: Does last paid click apply with offline imports

Top Contributor
# 8
Top Contributor
Zevi;
Don't worry. Cases which we cannot solve ourselves, we ask Google to chime in, and reply. You'll get an answer.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 9
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Moshe, I'm excited. First time hearing from a Googler Smiley Happy

Re: Does last paid click apply with offline imports

Top Contributor
# 10
Top Contributor
Though I am sure Jon will solve the case!
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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