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Does last paid click apply with offline imports

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# 1
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When you import offline conversions with GCLID, does the last paid click rule still apply?

 

So if somebody clicks on an ad, sends me an enquiry form on which I see the GCLID, than he clicks on another ad and once again sends another enquiry form and is assigned a new GCLID.

 

When I import the first GCLID in to the conversion system, will it be overwritten by the second one?

Or is that only cookie and broswer based.

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Re: Does last paid click apply with offline imports

Top Contributor
# 2
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To my knowledge the conversion is attributed to the last click, irrelevant to any other GCLID,

However, let's check with the specialists...

@Jon_Gritton ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 3
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Interesting. Are you suggesting that there will be no difference to Google which GCLID I upload? Or that only the second one will work at all.

Re: Does last paid click apply with offline imports

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# 4
Top Contributor

>>

When I import the first GCLID in to the conversion system, will it be overwritten by the second one?

Or is that only cookie and broswer based?

 

If I got you correctly - it is a cookie based.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 5
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I am now confused.

What I meant was do both GCLID still exist as separate entities and both can still record separate conversions but practically you won't be able to convert the first click as the cookie on the browser has been overridden by the second GCLID. On the other hand, by manually uploading the first GCLID you can still set a conversion for the first GCLID.

The other option is that at the time of the second CGLID, Google sees the first GCLID cookie still on the browser. It then disables the first GCLID totally. In this case, uploading the first GCLID won't convert for the first keyword. Even on this side of my doubt I am not sure if uploading the first GCLID will result in no conversion or a conversion for the second keyword.

I hope I made myself clear. Thanks a lot for helping.

Re: Does last paid click apply with offline imports

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# 6
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Hi Zevi, great question.

 

I'll admit I've no idea of the answer, but I'll try to find out for you.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Does last paid click apply with offline imports

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# 7
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Thanks Jon, you're my last hope Smiley Happy

The reason I want the first click is that I want the converting keyword to tell me how the person originally found me, not how he went looking for me a second time.

Re: Does last paid click apply with offline imports

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# 8
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Zevi;
Don't worry. Cases which we cannot solve ourselves, we ask Google to chime in, and reply. You'll get an answer.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Does last paid click apply with offline imports

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# 9
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Moshe, I'm excited. First time hearing from a Googler Smiley Happy

Re: Does last paid click apply with offline imports

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# 10
Top Contributor
Though I am sure Jon will solve the case!
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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