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Does analytics count clicks from adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I go to my analytics account "Acquisition - Keywords", I can see paid and organic.

 

Does "paid" count clicks from adwords? Actually, in my adwords account I see hundreds of clicks per week, but in "paid" section of analytics account I see less than 10. Does it mean the adwords clicks were counted to organic section?

 

Thank you!

 

Fabio

1 Expert replyverified_user

Re: Does analytics count clicks from adwords?

Top Contributor
# 2
Top Contributor

Hello,

 

When you go to acquisition>> keywords >> Paid, this is actually showing you the keywords for Paid Traffic from all Paid traffic sources which might include Google AdWords, Bing Ads, Yahoo ads etc....as an example.

 

If you go to specific AdWords category and browse under it, you will find info related to specific Google AdWords only.

 

Also there are various reasons why you might see data discrepancies in terms of Analytics and AdWords. That could be due to one main fact that sessions and clicks are different and are measured differently. Find more details around this topic here: https://support.google.com/analytics/answer/1034383?hl=en

 

Let us know if that helps!

Pankaj

Re: Does analytics count clicks from adwords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj,

Is it possible that the clicks from adwords go to organic part?

Re: Does analytics count clicks from adwords?

Top Contributor
# 4
Top Contributor
Hello,

That's probably a possibility if the analytics script is not implemented correctly. Find more reasons about wrong association of traffic with sources here: https://support.google.com/analytics/answer/1012042?hl=en

Pankaj