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Does BMM increases entering auction CPC?

[ Edited ]
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# 1
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Does BMM increases entering auction CPC?

 

For example, if I bid for: 
hire carpet cleaning specialist (broad match)

+hire carpet cleaning specialist (broad match)

 

Will the BMM KW increase in CPC rates? Does it make sense to work go broad match in order to decrease CPCs while tightly working with negative keywords? 

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Does BMM increases entering auction CPC?

[ Edited ]
Rising Star
# 2
Rising Star

Hi @Michael Ch,

 

 In 1st case, ad may trigger on the search queries containing any of the 4 terms.

In 2nd case, ad will trigger only the the search queries contain hire. No matter if other terms are present or not in the search queries.

 

Bids are managed at your end, either manually or using automated bidding.

Though, using a closed match type(phrase and exact) requires higher CPC bids to maintain the same ad position as compared to BMM.

Read more About keyword matching options

 

 

Using negatives will help to improve the QS by increasing the CTR.

 


Regards
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Does BMM increases entering auction CPC?

[ Edited ]
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# 3
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Edited the post.