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Does Adwords` "Detailed Forecast" show really stats?

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# 1
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Hello, I filled the adwords` "detailed forecast" graphs. I chose 8 keywords where I want to advertise my site. Entered "Max CPC - 0.02" and it showed, that in one month with this cpc ( 0.02$) and budget( $852 ) I`ll get ~42,000 clicks and 4,100,000 impression with "Average Position" - 3.44. How really is it and how much is the possible to get such results?

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Accepted by topic author Gun G
August 2016

Re: Does Adwords` "Detailed Forecast" show really stats?

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# 2
Top Contributor

@Gun G

Well... Relative to the current bids on AdWords, Unless you chose really rare words, I would  question that you can bid at 2 cents... Long gone the days that that bid was real Smiley Surprised

Yet, numbers are shown, because this is   a statistical estimate modeling that also shows "theoretical estimates", though with current competition are unlikely to happen.

Also like an any statistical estimate it has a margin or error  which sometimes could be (very) broad, if the system doesn't have enough sampling size (i.e.  History of impressions and clicks on your campaign and on your past campaigns). So, in your case, it could be  that the error itself is much higher than the bid.




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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