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Display advertising metrics

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# 1
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I am looking for feedback on what metrics people use to measure brand awareness in display advertising?

 

CTR

Bounce Rate

New Visits

 

Thanks,

Denise

1 Expert replyverified_user

Re: Display advertising metrics

Top Contributor
# 2
Top Contributor

One thing you could try is running some geo targeting. Split the camapigns - by region and run some display ads in one and not in the other. Then after a period look to see if you have had any upturns in other types of search - especially organic. All other things being equal that would be the effect of the display ads...