Display Lost IS (Budget) Low but Display Lost IS (Rank) very high

Scott G · January 2017

I have 5 campaigns going all driving patients to my medical business. Over the last week, on a number of days, I saw a huge disparity between these two metrics. On most days on all of my campaigns, except on the Display Lost IS (Budget) was 0% but the Display Lost IS (Rank) was over 80% for all campaigns.

Help....I want advice on why that is AND what to do to fix it.

MosheTLV · January 2017

Hi @Scott G

I understand that your question id about display campaigns.

This means that you have enough budget, but once your ad enters the auction it doesn't win a slot because the ad-rank is too low,

I would advise to higher the bid.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Scott G · February 2017

I have changed to a targeted CPA strategy ....do you think this will help?