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Discrepancy in Conversion between Google Adwords and Mixpanel.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

Currently I am using both Google Analytics(linked with Adwords) and Mixpanel to track my site and paid ads performance.  However the two tools constantly show a lot of discrepancies which made me really confused and frustrated. 

 

On a recent ad, Google adwords shows that I made 3 conversions while mixpanel says 11.  

 

Any ideas on what have gone wrong? 

 

Thank you very much. 

 

Cheers, 

Joyce 

1 Expert replyverified_user

Re: Discrepancy in Conversion between Google Adwords and Mixpanel.

Top Contributor
# 2
Top Contributor
Hi Joyce,
Here's a detailed article on why this may be the case:
https://support.google.com/adwords/answer/2375399?hl=en&ref_topic=3121937

"Differences between AdWords and third-party data"


You may also want to have a read of this:
https://support.google.com/analytics/answer/1034383?hl=en
and this:
https://support.google.com/ds/answer/2791195?hl=en

as they are also related.
Hope that helps.