Discrepancy in Conversion between Google Adwords and Mixpanel.
Currently I am using both Google Analytics(linked with Adwords) and Mixpanel to track my site and paid ads performance. However the two tools constantly show a lot of discrepancies which made me really confused and frustrated.
On a recent ad, Google adwords shows that I made 3 conversions while mixpanel says 11.
Any ideas on what have gone wrong?
Thank you very much.
Re: Discrepancy in Conversion between Google Adwords and Mixpanel.
Here's a detailed article on why this may be the case:
"Differences between AdWords and third-party data"
You may also want to have a read of this:
as they are also related.
Hope that helps.