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Discrepancy Revenue AdWords vs. AdWords report in Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello community, 

 

there are already some posts in the forum with this topic but unfortunately I didn't found an answer. We are facing the issue that AdWords revenue is 8 - 10% lower than revenue in the AdWords Report in GA. We are counting "all conversions" in AdWords and import values from GA. Clicks and costs are similar in AdWords and GA. Does anyone got a hint why we see that much discrepancy? 

 

Thanks a lot!

 

Best regards, 

Anton 

Re: Discrepancy Revenue AdWords vs. AdWords report in Google Analytics

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey @Anton A,

 

Yea for some reason this issue keeps on popping up.

 

Are these conversions created as goals in Analytics and imported to Adwords? If so, can you confirm if your source/medium (google/cpc) traffic matches the traffic that is displaying in the Adwords report within GA?

 

 

Discrepancy Revenue AdWords vs. AdWords report in Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @Cameron R

 

thanks for your immediate response. Yes, Conversions are created as Goals and imported to AdWords. I had a look at the source/medium report and the AdWords Report. The sessions are exactly the same. 

 

Looking forward to hear from you. 

 

Best, 

Anton