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Discrepancies between ctr average to the ad ctr

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# 1
Visitor ✭ ✭ ✭

how come that my ctr average is 7.74% when my high ad is 100% and the lowest ad is 21% 

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Re: Discrepancies between ctr average to the ad ctr

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# 2
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Do you have ads that get impressions but have 0 clicks?

Re: Discrepancies between ctr average to the ad ctr

Top Contributor
# 3
Top Contributor
Hi lior r,

Are you looking on the Ads tab for the avg CTR, or are you looking at the campaign tab?

Are you running a hybrid campaign, both search and display?

Go to the campaigns tab. Divide the number of clicks by the number of impressions. You should come up with 7.74%

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords