Discrepancies between Adwords and Universal Analytics
On Friday we launched a new AdWords campaign, it says on the keyword section that they all fall below the minimum first page bid in our manually set CPC and hence that they have not been bringing in results - however, on Universal Analytics it has been tracking clicks and sessions as a direct result of this Ad campaign. Has anybody experienced this problem before where Analytics is tracking a campaign that is registering zero results in Adwords itself? If so, how did you fix it?
Re: Discrepancies between Adwords and Universal Analytics
Universal Analytics will only report "clicks" from an AdWords account or accounts to which the Universal Analytics account is linked.
Do you have more than one AdWords account linked to the Universal Analytics account? To find out, in Universal Analytics go to Acquisition > AdWords and if there are multiple linked accounts you will see an Accounts tab (see screenshot below).
If there aren't multiple linked accounts, make sure that you're viewing the same date range in both AdWords and Universal Analytics.
I hope that helps!