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Discrepancies between Adwords and Universal Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

On Friday we launched a new AdWords campaign, it says on the keyword section that they all fall below the minimum first page bid in our manually set CPC and hence that they have not been bringing in results - however, on Universal Analytics it has been tracking clicks and sessions as a direct result of this Ad campaign. Has anybody experienced this problem before where Analytics is tracking a campaign that is registering zero results in Adwords itself? If so, how did you fix it?

Cheers.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
October 2016

Discrepancies between Adwords and Universal Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi John,

 

God I feel stupid now, it was the date range! I assumed it would automatically show the last seven days, forgetting I'd previously set a custom date range. Rookie errors haha, thank you for your help.

 

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Re: Discrepancies between Adwords and Universal Analytics

Rising Star
# 2
Rising Star

Hi,

 

Universal Analytics will only report "clicks" from an AdWords account or accounts to which the Universal Analytics account is linked.

 

Do you have more than one AdWords account linked to the Universal Analytics account? To find out, in Universal Analytics go to Acquisition > AdWords and if there are multiple linked accounts you will see an Accounts tab (see screenshot below).

 

Screen Shot 2016-10-17 at 5.08.09 AM.png

 

If there aren't multiple linked accounts, make sure that you're viewing the same date range in both AdWords and Universal Analytics.

 

I hope that helps!

 

John

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2016

Discrepancies between Adwords and Universal Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi John,

 

God I feel stupid now, it was the date range! I assumed it would automatically show the last seven days, forgetting I'd previously set a custom date range. Rookie errors haha, thank you for your help.

 

Discrepancies between Adwords and Universal Analytics

Rising Star
# 4
Rising Star

No worries. We've all made that mistake. Smiley Happy

 

John