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Discrepancies Between AdWords Conversions and Analytics Conversions

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# 1
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Hi there-

 

Google Analytics is showing me 4 conversions this month for a couple campaigns I'm running. AdWords is showing me 3 conversions and I think (1 conversion was attributed to a click in December so it pushed it back in the report) ... But AdWords is last click attribution, so shouldn't all 4 conversions show up this month? I am not understanding this discrepancy. 

 

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Discrepancies Between AdWords Conversions and Analytics Conversions

Rising Star
# 2
Rising Star

Hi Mack,

 

There are many differences between conversion reporting in AdWords and Analytics. but the main difference is that Analytics shows the conversion when it happened, and AdWords shows it when that person last clicked on an AdWords ad, which could have been days or months earlier.

 

If the December click converted in January, then in AdWords it will be a conversion in December.