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Difference between "utm_source" and "source"?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I've read all the google documentation on utm parameters, and all the "best practice" articles on utm tagging and campaign tracking. I also understand the difference between display URLs, final URLs, and tracking templates.

 

However, all throughout the Adwords documentation and other articles I see examples with these url parameters:

 

source=

campaign=

keyword=

 

However, the proper format (at least for GA) would be with a "utm_" like this:

 

utm_source=

utm_campaign=

utm_keyword=

 

Is "source=" reporting on something different than "utm_source=" ?

 

*** I'm confused! ***

 

Thanks!

 

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Eric P
January

Difference between "utm_source" and "source"?

Top Contributor
# 2
Top Contributor

Hi Eric P,

It depends on your tracking system and what it expects to find. If you have auto-tagging enabled and have linked your AdWords and Analytics accounts, you don't need any of these. Some advertisers use 3rd party or homegrown solutions to tracking conversions. That's where these value would come into play.

Now, if you want to track campaigns other than AdWords, you would use the utm_* names to track in GA.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords