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Difference between number of clicks in reporting dashboard

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi fellow members!,

We are running a remarketing only (no other display advertising) campaign which is reporting only 53 (17+36 for two adgroups) clicks in dashborad. No adgroups under the campaign were deleted in past to assume the clicks might be of that campaign. The campiagn date was set to all time campaign.

However, in Billing, it shows it has been billed for 197 clicks since the beginning of the campaign. So where the rest clicks go in the dashboard? What could be the reason behind such a discrepancy between the two data?

Difference between number of clicks in reporting dashboard

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Manas,

 

If you go into billing and click on the 'Campaign Activity: __ clicks' it should give you a breakdown of where you've been billed.

If you still see anomalies I would recommend contacting AdWords support and talking it through with them.

 

Hope this helps,

 

Difference between number of clicks in reporting dashboard

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

hi @Manas R

 try looking at the dimensions tab especially for the display ads. it will tell you where your clicks came from

 

regards,

 

Zaby