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Difference between call conversions in campaigns vs ad extensions tab?

Badged Google Partner
# 1
Badged Google Partner

on campaigns tab:

no call conversions.JPG

in ad extensions:

calls in ad extensions.JPG

1 Expert replyverified_user

Re: Difference between call conversions in campaigns vs ad extensions

Top Contributor
# 2
Top Contributor

Hi Ben,

 

Phone call conversions are those conversions where you have assigned AdWords to record a phone call conversion when minimum time period of phone call is completed. For example you set time period of 90 seconds to be shown as conversion while setting up the Call extensions, then the number of phone calls resulted in more than 90 seconds will be shown as Phone call Conversions.

 

Conversions are simply all conversions completed within your chosen conversion window after the AdWords click. 

 

Pankaj