Difference between Headline and clicks-to-call Clicks?
I have Text Ads setup with call extentions and i set the device preference to mobile and i also increased the mobile Bids by %300
if i had 10 clicks when i segment by click type,
it shows Headline clicks: 9
Mobile clicks-to-call clicks: 1
People who clicked on the headline got redirected to my website? Because so far i only got one Phone Call hence the Mobile clicks-to-call clicks: 1
am i missing smoething here?
Re: Difference between Headline and clicks-to-call Clicks?
Yes it is possible that also you had those 9 clicks from desktop impressions.
To clarify use the Segment = Device and check if you have 8 clicks from desktops.
In all my "mobile ad groups" even if I set a low bid for desktops , lower than the "first page bid" and +300 % for mobiles, most impressions and clicks still go to desktops, it is impossible to setup a perfect ad group which directs all traffic to mobiles unless you use the Display network and choose only the Device targeting from a limited range of devices.