Difference between Affinity Category and In-Market Segment ?
I am new to the display advertising so I want to understand the difference between all the categories available within Interest tab in anlytics. So that we can target market by taking appropriate choices.
Re: Difference between Affinity Category and In-Market Segment ?
Here you are,
And yes; I agree that this is very confusing. I have been advocating for a long time for consolidating the 5 available interests targeting methods into 2 or 3.
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