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Difference between Affinity Category and In-Market Segment ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to the display advertising so I want to understand the difference between all the categories available within Interest tab in anlytics. So that we can target market by taking appropriate choices. 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author gunjal s
September 2015

Re: Difference between Affinity Category and In-Market Segment ?

Top Contributor
# 2
Top Contributor

Here you are,
https://support.google.com/adwords/answer/2497941?hl=en
And yes; I agree that this is very confusing. I have  been advocating for a long time for  consolidating the 5 available interests targeting  methods into  2 or 3.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Difference between Affinity Category and In-Market Segment ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a lot, now much is clear.