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Difference between Affinity Category and In-Market Segment ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to the display advertising so I want to understand the difference between all the categories available within Interest tab in anlytics. So that we can target market by taking appropriate choices. 

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Accepted by topic author gunjal s
September 2015

Re: Difference between Affinity Category and In-Market Segment ?

Top Contributor
# 2
Top Contributor

Here you are,
https://support.google.com/adwords/answer/2497941?hl=en
And yes; I agree that this is very confusing. I have  been advocating for a long time for  consolidating the 5 available interests targeting  methods into  2 or 3.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author gunjal s
September 2015

Re: Difference between Affinity Category and In-Market Segment ?

Top Contributor
# 2
Top Contributor

Here you are,
https://support.google.com/adwords/answer/2497941?hl=en
And yes; I agree that this is very confusing. I have  been advocating for a long time for  consolidating the 5 available interests targeting  methods into  2 or 3.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Difference between Affinity Category and In-Market Segment ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a lot, now much is clear.