Difference Between Clicks and Users in Google Analytics
Could anyone help me regarding the discrepancies between clicks and users in google analytics. In the month of January my clicks were 61975 but when i compared with the users it shows only 48659 (Source/Medium - Google/CPC). Why the users are so less than clicks, what could be the issue behind this? Any help would be much appreciated.
Re: Difference Between Clicks and Users in Google Analytics[ Edited ]
January 2015 - last edited January 2015
As my understanding, you must check https://www.en.adwords-community.com/t5/User-Articles/Clicks-vs-Visits-Data-Discrepancies-Between-An... where Kathleen provided discrepancies in detail.
Typically, The number of visits to your website. A single unique visitor could be responsible for many if about an hour passes between them taking action (eg they leave your website open on a tab in their browser and forget about it until they click on it an hour later).
My 2 cents!
Hope this helps. Please let us know for any issue with it.
Re: Difference Between Clicks and Users in Google Analytics
In case you are referring to differences between clicks in AdWords and sessions in Google Analytics, there could be many reasons for that. One of the example could be user clicked on your ad, but before the user reached your website, the page was closed by the user due to one reason or another.
Similarly, there are other discrepancies as well, which you can read and apply to your particular case:
I hope this helps!