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Detecting clicks from adwords without auto tagging

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, 

For fraud detection purposes we go through server logs in order to detect fraudulent clicks. Until lately we have been using auto tagging to do so and as a result have a /?gclid= parameter added to the destination URL.

I am wondering, if I were to turn auto tagging off and not tag the destination url manually, is there a way for me to know if a click has originated from an organic or paid traffic source or would visits have the same referral ? 

Re: Detecting clicks from adwords without auto tagging

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Hello, i think there one way to track it — by using utm. Maybe there are another way to automatic tagging by using api, but i'm not sure.

Re: Detecting clicks from adwords without auto tagging

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hi Mate,

You can use Google Analytics Campaign Tagging feature. Tag all your adwords destination urls using utm parameters. You can use url builder to do so https://support.google.com/analytics/answer/1033867?hl=en

Once your destination url's are tagged then you will be able to see your campaign traffic stats in Acquisition > Campaigns.

Cheers,
Nouman

Re: Detecting clicks from adwords without auto tagging

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks but I think you did not understand my question. I know how to tag links using UTM tags. What im saying is if I were to NOT set any tagging from any source. Would a click from Adwords or Organic have the same footprint (referral) ? or is there a way to differentiate between them ?

Re: Detecting clicks from adwords without auto tagging

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Oh I am sorry! In case if your url's are not tagged your organic traffic will always be reported as organic traffic but your paid search traffic will also be considered as organic search traffic too. So you will not be able to differentiate between your organic and paid search traffic.

And in case of display banner ads your traffic will be treated as referrals.

Cheers,
Nouman