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Data mismatch between Analytics & Adwords (Yes! same question)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello There,

 

My conversion figures at AdWords are not as same as google Analytics. I linked my adwords with analytics.

 

The figures at "Advertising --> Adwords" in google analytics is more than what adwords conversion is showing. I am very sure

 

the figures in Analytics are right. Why the adwords not showing figures properly or anything I am missing?

 

Could someone plz advise me. 

 

Thanks.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Ali-B (Google Employee)
September 2015

Re: Data mismatch between Analytics & Adwords (Yes! same question)

Top Contributor
# 2
Top Contributor

Hi Advsol,

 

Here is a great post by a Googler on this exact topic:

 

Discrepancies in Google Analytics - Clicks vs Visits

 

This should help clear things up a bit for you, basically AdWords and Analytics are different in how and what they track.  The numbers will more often than not, have discrepancies.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Data mismatch between Analytics & Adwords (Yes! same question)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Tom,

 

Thanks for the information. Does it mean, analytics track more in details and so gives you indepth,precise information?