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Data Discrepancies Between AdWords and Analytics Numbers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We are running our ads since 20th of Dec.2012, we are getting clicks but there is no visit in Google Analytics from Google Ads. We have already linked our accounts from adwords to analytics. Analytics code is also inserted on all pages. I don't know where my visitors are going. I want to check quality of traffic from Google Ads. If it doesn't produce any results then no point running ads.

1 Expert replyverified_user

Re: Data Discrepancies Between AdWords and Analytics Numbers

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

Can you please check if you have linked the Adwords account correctly with your Analytics profile?

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704341

 

There has be administrative access to the email which you are using commonly to link Adwords with Analytics and data sharing settings should also be correct.

 

Other than this, make sure you have auto tagging on. To check that, go to My account>> preferences and make sure auto tagging is yes.

 

Hope that helps!

Pankaj

WRe: Data Discrepancies Between AdWords and Analytics Numbers

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Dear Pankaj,

 

 

Thanks for your reply.We have tried all options in AdWords. Google AdWords & Analytics is already linked properly. Auto Taggin is also On. For Example Google AdWords shows 55 Clicks where analytics shows 1 visit from (Paid Traffic).

 

Destination URL can be a problem?  If it redirects to home page.

 

Thanks for Support.

 

Ranjani

 

 

Re: WRe: Data Discrepancies Between AdWords and Analytics Numbers

Top Contributor
# 4
Top Contributor

Hello Ranjani,

 

I hope you are aware of the fact that clicks in Adwords are different from visits in Analytics. There might be instances that someone clicks your ad and before the destination URL page loads completely, the user quits the browser. So in that case, there will be a click recorded in Adwords but there would be no visit in Analytics.

 

For more details, please refer to this link : http://support.google.com/analytics/bin/answer.py?hl=en&answer=1034383

 

Hope that helps!

Pankaj

Re: Data Discrepancies Between AdWords and Analytics Numbers

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I created a checklist to follow if you have data discrepancy between Adwords and Analytics.

Do you think there are more things to condider?

Here is my list: http://www.haveresults.com/2013/12/how-to-solve-discrepancies-between.html