Customer Journey to a Purchase[ Edited ]
June 2013 - last edited June 2013
If you've ever wanted to understand more about the route that your customers take before they purchase an item on your site, the Google Think Insights blog has some great research from aggregating insights from thousands of Analytics accounts that you'll love.
With 47% of revenue coming from purchases made over several days, understanding how your customers go from thinking about your business to buying from your business is a must.
Furthermore, with your customers now interacting with businesses through a range of channels, like email, social, direct search, and paid search, understanding the respective influence of these channels at different stages of your customer's thinking can really give you a head start on your advertising.
Check out the Multi Channel Funnel Report in your Analytics account to see how the customers for your business interact with different channels before making a purchase.