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Custom report parameters of my own rather than in drop downs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to create custom report parameters that are not in the drop downs? I want to create reports that show what % of the total clicks or impressions something is. Also I want to be able to measure what % of the total cost or % of the total CTR I want to be able to do this for individual keywords, ad groups, or categories. Is there a way to do this, and if so how do I go about it?

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Shire L
September 2015

Re: Custom report parameters of my own rather than in drop downs?

Google Employee
# 2
Google Employee

Hi Shire,

 

Thanks for your question. You may want to try using an AdWords Reporting API. This will give you the flexibility that I think you are looking for. Does anyone else have another work around for this that they would like to share?

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Shire L
September 2015

Re: Custom report parameters of my own rather than in drop downs?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Shire,

You may find the below link helpful:

https://support.google.com/adwords/answer/2454067 (Customizing your performance data)

https://support.google.com/adwords/answer/2454072?hl=en&ref_topic=3119142 (Use Segments to Review performance data)

Cheers,
Vineesh..

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Shire L
September 2015

Re: Custom report parameters of my own rather than in drop downs?

Google Employee
# 2
Google Employee

Hi Shire,

 

Thanks for your question. You may want to try using an AdWords Reporting API. This will give you the flexibility that I think you are looking for. Does anyone else have another work around for this that they would like to share?

Re: Custom report parameters of my own rather than in drop downs?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you, I'll check into this.
Marked as Best Answer.
Solution
Accepted by topic author Shire L
September 2015

Re: Custom report parameters of my own rather than in drop downs?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Shire,

You may find the below link helpful:

https://support.google.com/adwords/answer/2454067 (Customizing your performance data)

https://support.google.com/adwords/answer/2454072?hl=en&ref_topic=3119142 (Use Segments to Review performance data)

Cheers,
Vineesh..

Re: Custom report parameters of my own rather than in drop downs?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Great! I'll check that out!

Re: Custom report parameters of my own rather than in drop downs?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
I've reviewed the suggestions, but I still don't see a way to set totally custom parameters. I only see a way to use what Google already provides. I need to take impressions and clicks and convert them into percentages of the total. Does anyone have suggestions for this?