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Custom Parameters in Final URL?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I was wondering if we can use keyword-level custom parameters to pass data into the final url of an ad.

 

Here's an example:

 

KW param: {_item}=red-shoes

Ad Final URL = www.example.com/items/{_item}

Campaign Tracking Template = {lpurl}?utm...

 

Would this translate to: www.example.com/items/red-shoes?utm...

 

Thanks!

 

Alex

1 Expert replyverified_user

Custom Parameters in Final URL?

Community Manager
# 2
Community Manager

Hi Alex,

 

Yes, you can add custom parameters at the Keyword level in AdWords. You can find the instructions here under the "Create or edit custom parameters at the ad group or keyword level" section.

 

Let me know if you have additional questions,
Cassie

 

Custom Parameters in Final URL?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Cassie,

 

Thanks for your response!  My question was more around, can we put the custom params in the final URL, or can they just go in the tracking template?  We're going to test it out in the next day or two; so, I'll respond with the answer.

 

Best,

 

Alex