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Crazy Data Discrepancy in GA (Clicks Vs Sessions)

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# 1
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Need help for data discrepancy in clicks & sessions.

4951 in clicks but only have 118 in sessions for my campaigns.


I use UTM in my adwords with auto-tagging, but allow manual tagging to override.

I can't remove the UTM as I need it for other tracking.

Is it my UTM problem?


example of my utm is:


Appreciate for the help.

1 Expert replyverified_user

Re: Crazy Data Discrepancy in GA (Clicks Vs Sessions)

Top Contributor
# 2
Top Contributor
Hi De
Almost certainly this is the case.

First of all, the medium "cpc-search", where did you get that from? Why not use "cpc"?
Are you using this tagged URL in your ads only? Are you using them in the same ad group or campaign as ads that are not manually tagged?

Can you check the override setting/checkbox in GA again too to be sure?

Normally, the discrepancy is the other way around. Few clicks and lots of sessions. Fortunately, your problem is easier to diagnose. Tell me this, does AdWords and GA report the same number of clicks?