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Count a Specefic Click Type As Conversion

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

You can segment your data by click type to see who has clicked on your Headline vs Ad Extensions vs GMB Get Location Details vs GMB Get Direction, etc.

I would like to consider all Get Direction clics from my Local Search Ads as conversion since they show a strong buying intent.

Is there a way to do it ? Because if we can't measure conversion outside of our website, Local Search Ad will always has a low conversion rate, even if in reality, it is driving people in our business.

Thank you.

Count a Specefic Click Type As Conversion

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

You can set up custom conversions in the Adwords Online interface by clicking on "Tools" at the top, then "Conversions". Custom conversions are made in this menu, and you can select if you want to assign a value to each conversion. - https://support.google.com/adwords/answer/1722054?hl=en

Re: Count a Specefic Click Type As Conversion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, I know, but Conversions Action must Happen on my webiste. I'm looking for a way to count as conversion people clicking on the "get direction" button of my local search ads. Since they never land on my website, I can't use a Tag, neither an Analytics Goal as my conversion.